A bit about who I am


With eight years of experience in content management and copywriting, I gradually moved closer to product development - first through front-end development and eventually into UX design, where I found the perfect combination of problem solving, creativity, and working with people.

Today I'm based in Malmö and design digital products that help people complete complex tasks more easily. I enjoy bringing structure to messy problems, understanding how people think and work, and turning insights into simple, intuitive experiences that balance user needs with business goals.

I'm happiest when I'm involved throughout the whole design process, talking to users, exploring ideas, sketching, prototyping, testing, and iterating together with developers, product managers, and other stakeholders. For me, good UX isn't created in Figma alone. It grows through curiosity, collaboration, open discussions, and many small improvements along the way.

A few things that describe me:

  • I genuinely enjoy solving problems and bringing structure to complexity.
  • I'm curious and ask questions before jumping to solutions.
  • I believe the best ideas come from collaboration, not from working in isolation.
  • I'm comfortable giving and receiving feedback, and I see iteration as a natural part of the process.
  • I care about clear communication, thoughtful documentation, and keeping everyone aligned.
  • I'm calm under pressure and like finding order even in chaotic situations.
  • I take ownership of my work and follow things through.
  • I never stop learning whether it's a new design method, AI tools, or a different way of approaching a problem.

I'd love to join a team where curiosity, collaboration, and continuous learning are part of everyday work, and where I can contribute with clear thinking, empathy, and a structured approach to solving complex design challenges.