With a background as a content manager and copywriter for eight years, I ventured into front-end development before ultimately findind my true passion in UX design. Now, based in Malmö, I create digital experiences that balance user needs and business goals, transforming complexity into clarity.

I enjoy the full UX design process - from uncovering insights about people behaviour in research, to ideating, sketching wireframes, building prototypes, testing ideas with real users and iterating to reach the best solutions. My hands-on approach and attention to details help me work effectively with cross-functional teams, delivering designs that are intuitive and meaningful.

Some key statements that describe me:

• I’m driven by curiosity, empathy, and respect.
• I keep things friendly, human and to the point.
• I value making user needs match business goals.
• I believe in clear communication and collaboration.
• I’m organized and structured, keeping my thoughts and documentation in order.
• I’m always ready to share my ideas, giva and receive feedback, and iterate to reach the best results.
• I’m flexible and open to new suggestions, ideas and approaches.
• I’m not afraid to ask questions to fully understand the purpose of a project.
• I’m not afraid to make decisions when needed.
• I’m committed to following through on what I take on.
• I never stop learning and developing.

I’d love to connect with teams looking for someone who can bring clear thinking, collaboration, and care to their design challenges.